The commercialisation of innovative medical technology is challenging, particularly at the stage where a scalable business model is being developed. Success depends on the ability of a company to integrate a wide range of economic, technological, commercial, social and cultural factors in the commercialisation process.
That’s why Health Innovation West of England are pleased to be teaming up with Triple Chasm to deliver this training programme, specifically designed to address the needs of later-stage health and care innovators.
Triple Chasm support the sustainable commercialisation of science and tech-enabled innovation and have developed a range of tools and programmes to help companies achieve their commercialisation ambitions.
What is the West of England Commercialisation Academy?
Starting on 10 October 2024, this is a free eight-week programme designed to support health and care innovators who are seeking wider adoption and scale of their innovations. Successful applicants will join weekly workshops designed to help them develop their strategic commercialisation plans.
The programme is based on the Triple Chasm Model®, which provides a holistic data-driven framework that was devised following research into around 3,000 products taken to market.
Applications are now open – apply online here. The deadline is 8 September 2024.
Who can apply?
We are looking for innovators with an adoption-ready health and care innovation with some level of early traction, ideally already selling into the NHS.
You can be based anywhere in the UK but will need to be willing to travel to Bristol for the two in-person sessions, one at the start and one at the end of the programme.
Applicants must commit to the full programme; however, companies may choose to send a range of team members to attend those sessions that best suit their area of responsibility.
If you have any questions, please email healthinnowest.innovation@nhs.net.
Who are the programme facilitators?
Dr Uday Phadke, CEO and co-founder of Triple Chasm
Uday Phadke is actively involved in a range of activities including the creation and development of high-technology businesses, teaching innovation and entrepreneurship and mentoring executive teams in a wide range of businesses in Europe, Asia and North America. Over the last three decades his career has covered commercial businesses enabled by innovations in science and technology, academic research and teaching technology and business and the delivery of global innovation initiatives.
Sam Dods, Chief Operating Officer and co-founder of Triple Chasm
Sam Dods has over 20 years’ experience in starting, growing, selling and integrating companies, ranging from a tech start-up to a Euronext listed €2+ billion multinational. Sam has lived and worked in four continents and developed an understanding of the importance of psychodynamics in today’s workplace.
Key dates
Applications for the West of England Commercialisation Programme are now open.
- Sunday 8 September 2024 – deadline for applications
- Thursday 12 September 2024 – successful applicants informed
Course dates
- Thursday 10 October 2024: in-person full-day session in Bristol
- Thursday 17 October 2024: online workshop 9am-12pm (MS Teams)
- Thursday 24 October 2024: online workshop 9am-12pm (MS Teams)
- Thursday 7 November 2024: online workshop 9am-12pm (MS Teams)
- Thursday 14 November 2024: online workshop 9am-12pm (MS Teams)
- Thursday 21 November 2024: online workshop 9am-12pm (MS Teams)
- Thursday 28 November 2024: in-person full-day session in Bristol
- Friday 28 February 2025: online review session 9am-12pm (MS Teams)
The Triple Chasm Model®
The Triple Chasm Model® is based on the understanding there are three points along the commercialisation journey where growth in customer numbers frequently stall. The Triple Chasm Model® explores how to address these three main challenges or ‘chasms’.
The model provides a holistic data-driven framework based four key components:
- The commercialisation maturity of the product or service defined by the Commercialisation Readiness Level (CRL)
- The key drivers of growth at each stage along the commercialisation journey defined by the 12 Meso-economic Vectors
- The integration of maturity and the vectors into the commercialisation journey
- Integrated sustainability.
Read more about the Triple Chasm Model® here.
Get in touch
If you have any questions about the West of England Commercialisation Academy or would like an informal conversation about whether or not it’s the right programme for you, please email the team at healthinnowest.innovation@nhs.net.
Apply online for the West of England Commercialisation Academy here. The deadline is 8 September 2024.
